Viviana is India’s first and only mall that is considered to be visually impaired friendly mall in the country. Built on a 13- acre plot and spread over an area of one million sq. ft, Viviana offers its shoppers countless choices when it comes to shopping, food, fun and entertainment, thus giving its customers an experience of endless discoveries. Encompassing over 250 brands which comprises of 19 large & mini anchors tenants, Viviana covers three floors of prime retail and leisure space. The increasing footfalls and popularity of the mall clearly shows how successful the mall has been in connecting to its customers across all demographics since its inception on 27th June 2013.
Designed to please the eye and to heighten the shopper’s excitement, Viviana boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country including Shoppers Stop, Marks & Spencer, Lifestyle, Zara and many other brands for the first time in Thane. Viviana also includes Manchester United Café, Cream Center, Clarks, Inc. 5, Pepe Jeans, Gloria Jean’s Coffee, Tanishq, Ethos, Being Human, US Polo Assn, Esbeda, Hidesign, and many more brands. The mall also houses the country’s largest Bata store spread across an area of 20,000 sq ft. Viviana has allotted 2 levels in the basement for ramp parking of up to 2,400 vehicles. Each level has a separate entrance and exit. And both the levels are directly connected to the mall via 3 sets of escalators.
The mall has received international as well as national level awards on various retail industry platforms. The jewel in the crown is the recent win of the gold award at ICSC Annual Asia-Pacific Shopping Centre Awards 2014. Viviana also won best retail project of 2014 honored by CNBC Awaaz. Viviana is the only Indian mall to bag the gold award thus carving a niche for India in the global retail space.
The Mall is strategically located on the Eastern Express Highway, in the district of Thane. The mall is located to cater to the catchments area of Thane, Mulund, Powai, Ghatkopar and other central suburbs of Mumbai. This lends it 2 of the most essential qualities in ensuring more than adequate footfalls i.e. maximum visibility and easy connectivity.
In recent years, Thane district has witnessed rapid urbanization and commercialization due to its close proximity to Mumbai. Consequently, Thane is cited to become one of the fastest growing cities in India. However, it does not have a great deal of organized retail activity, thus making Viviana Mall a completely new and thrilling kind of retail-shopping experience for its citizens. The primary catchment area is approximately a 15-20 minute drive away, while the secondary catchment area is a 25-30 minute drive from Viviana Mall. Some of the catchment residential complexes include Vasant Vihar, Vasant Lawns, Siddhachal Complex, Neelkanth Heights, Hiranandani Estate and Hiranandani Meadows.
- The Special feature of the mall is Cinepolis – one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people.
- Viviana partnered with Cinepolis to introduce India’s first 4Dx theatre where the audiences will have access to 4DX technology in India which provides a fully immersive movie experience with a real simulation of effects like motion seats, water, wind, fog, lightening and scents that enhance what one views on the screen. It is poised to offer a luxurious and ultra-premium cinema experience.
- The large food court and the dining area are spread over 40, 000 sq ft and can seat upto 1, 300 people. The food court has a tapered roof which gives it the casual, yet sophisticated atmosphere of open-air dining.
- Covering the second level of Viviana is the Family Entertainment Centre – FunCity, from bumper-cars and twilight bowling to 32 arcade games and entertainment for toddlers, the play zone sets a new standard for family entertainment.