OPPO, an ever evolving and leading global technology brand is doing its bit for the society with its Corporate Social Responsibility initiative campaign – Beautiful City. As a part of this initiative OPPO associated with Bollywood celebrities – Parineeti Chopra, Jacqueline Fernandez and Ayushmann Khurrana.
Parineeti and Jacqueline also encouraged people to keep their cities beautiful by painting a graffiti wall in Mumbai and Bangalore. Meanwhile Ayushmann encouraged fans by painting a School Van in Gurgaon. OPPO will also be donating INR 2 lakhs to 3 NGOs – VIDYA (Gurgaon), Doorstep School (Mumbai) and Parikrama Foundation (Bangalore). All these NGOs are part of this initiative and work towards education of the less privileged children.
The campaign by OPPO aims to highlight that the beauty of a city lies within the hands of its residents and all it takes to keep the city looking pleasing and clean is a little effort. By associating with various NGOs across the three cities, OPPO wants to expand horizons and spread awareness among the youth to protect the environment, keep it clean and beautiful. Engaging youth in environmental protection creates direct impact on changing youth behaviours and attitudes. With the celebrities OPPO wants to leverage an influential voice to spread the message of Beautiful City across the audience.
Beautiful City | Bangalore
Meanwhile Jacqueline Fernandez donated an amount of INR 2 lakh to the Parikrama Foundation on behalf of OPPO. She also added, “It feels great to be doing my bit for the city. Amongst all the chaos in our lives, doing something to make the city beautiful gives me immense calm and peace! Thank you OPPO for the great opportunity!”
Beautiful City | Mumbai
Likewise, Parineeti Chopra donated INR 2 lakh on behalf of OPPO towards the noble cause to Doorstep School. On this occasion, Parineeti Chopra said, “A beautiful city is the best possible gift for the residents of Mumbai and OPPO’s initiative will most definitely awaken and help people realise their responsibility of keeping their city clean.”
Beautiful City | Gurgaon
The event began in Gurgaon with Ayushmann Khurrana meeting and greeting the audiences at the venue. Later he contributed to the painting of the wall along with the kids from the NGO. Ayushmann Khurrana also donated a cheque of INR 2 lakhs to VIDYA on behalf of OPPO. The actor said, “It feels great to be associated with a social awareness activity and giving my contribution to the betterment of the society. OPPO is doing a great job with this initiative.”